Resume

Elise's Profile Photo

Elise Danielle Marion

A creative and results-driven professional with experience in digital marketing, writing, and web development. Passionate about crafting compelling stories and driving meaningful impact through innovative solutions.

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Skills

SEO Tools

  • SEMRush
  • Ahrefs
  • Google Keyword Planner

Technical Skills

  • HTML, CSS
  • A/B Testing
  • Conversion Optimization
  • Google Ads
  • WordPress

Reporting & Presentation

  • Google Analytics
  • Data Analysis (Excel, Google Sheets)
  • Automated Reporting Systems

Content Creation & Development

  • Multichannel Marketing Strategy
  • Competitive Analysis
  • Copywriting

Professional Experience

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Accel Media

Editorial Coordinator
Remote/Heidelberg, Ontario
Dec 2024 — Present

  • Curating and coordinating data-driven content, blending creativity with audience insights to captivate and inform.
  • Leveraging analytics to identify trends and optimize content strategies, ensuring alignment with audience interests and driving measurable engagement across platforms.
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System1

Content Strategist
Remote/Guelph, Ontario
Mar 2022 — May 2023

  • Implemented content marketing strategies that developed data-driven content aligned with audience interests and market trends.
  • Collaborated with cross-functional teams to design content calendars and execute multichannel marketing campaigns.
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Schema App

Digital Marketing Manager
Remote/Guelph, Ontario
Jan 2021 — Mar 2022

  • Developed blog content explaining technical topics like schema markup and knowledge graphs, improving customer support and brand visibility.
  • Used Google Analytics and SEMRush to track and analyze web traffic, adjusting content strategy for improved performance.
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System1

Head of Audience Development
Feb 2018 — Jan 2021

  • Created automated reporting systems to provide actionable insights for the management team.
  • Mentored and led a team of content marketers, focusing on performance improvement and skill development in content strategy and SEO.
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System1

Search Marketing Manager
Oct 2017 — Feb 2018

  • Optimized search marketing campaigns using advanced Google technologies to drive performance metrics with a 20% increase in CTR.
  • Orchestrated search marketing campaigns focusing on audience segmentation, content interests, and location targeting.
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System1

Content Marketing Specialist
May 2016 — Oct 2017

  • Managed a diverse portfolio of Google Ads and Facebook campaigns across sectors including healthcare, entertainment, finance, and travel.
  • Produced in-depth reports for the editorial team, delivering actionable insights that informed and optimized content strategies.

Education

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Conestoga College

Integrated Marketing Communications

Sep 2015 — Jun 2016

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Dublin City University

Master’s in Comparative Literature

Sep 2013 — Jun 2014

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McMaster University

Bachelor of Arts: Combined Honours in English and Classics

Sep 2009 — Jun 2012

Teaching Experience

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ESL Teacher

Yeoungju, South Korea

Jul 2012 — Jul 2013

  • Developed and implemented engaging lesson plans for English as a Second Language students in South Korea.
  • Organized cultural exchange activities, enhancing language acquisition through immersive experiences.
  • Collaborated with local educators to align curriculum with global English teaching standards.
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